In our Instagram, I have mentioned 6 indicators to help you measure your business performance. However, you also need to measure the performance of the economy and predict its upcoming source of income, so your business meets well state of growth.
In any economy there are 3 sources of money: Government expenditure, Consumer expenditure, and Privat expenditure. These sources of income make the economy active.
Every business owner must follow the trend of each source performance and analyze the relationship between them. In some cases, when one source performs weak, another could be more active, and in some cases, all perform weak (in depression cases).
Why we need to update our self on this information? First it helps us know which sector is active; therefore, we relate our effort to it and do all necessary marketing adjustment to attract the entities within the sector. At the same time, we reduce our marketing budget to sectors which are performing weak.